Create shared context

Shape the understanding and thinking of those around you to a shared context. Tailor the message to the audience. Engineers, managers, product managers, directors: To each of these people, the message must be presented in a different light. For some, only some of the message is relevant. For others, it is a matter of making the message comprehensible. Without a shared context, you will inspire very few — and even fewer will create a shared success with you.